How to (and how not to) sell technology
Steve Jobs can make sharing earwax sound sexy. Ballmer can make a digital file transfer sound like something you'd need to clean up after. →
October 2006
Anatomy of an Obsession
We're moving our mission-critical mail aliases. Spot the odd one out. →
Comment Your Performance Hacks
If you make a change to a piece of code that doesn't change what it does, but just makes it faster (or more secure, more flexible, or any other of the engineering concerns that cross-cut pure functionality), Murphy's Law makes it almost inevitable that your good work will be undone by some future refactoring. →