Direct Fail

By carlfish on

On two or three occasions I have bought stuff from Digital City in Sydney. Each time they did the usual “you need to give us your address for warranty purposes” bullshit. So yesterday I received three identical mail-outs from said organisation via Australia Post, who were forwarding stuff to me from my old apartment.

![Direct Marketing Fail](/2008/04/24/direct_fail/attachments/26c4544e-abd4-55a8-94db-a0f75839056a/envelope_fail.jpg)

How did they manage to send me the same flyer three times on the same day? Well, how about by getting every single instance of my (previous) address wrong in a slightly different way?

![Fail.](/2008/04/24/direct_fail/attachments/ac920865-a6ce-5282-9b85-37e7347345db/addresses_fail.png)